Client : ETUDE HOUSE
My Lipbar
Is a lipstick testing machine that solves the chronic hygiene issue of lipstick testing. We empower people to mix and experiment, to find the best colour, with a beautifully satisfying interaction.
My Role
I pitched three retail innovation ideas to the client in April 2016. My lip bar idea took 15 months of development, and launched in the flagship ETUDE shop in Seoul in September 2017.
I managed the team, designed UX UI, hardware concept design and manage the manufacturing and guide the shop mangers about machine maintenance.
Mission
Create digital innovation in a retail store. Make an attractive retail space for shareable content on social media.
Problem
Consumers learn about beauty products through social media, rather than visiting retail stores for information. The time spent in retail stores has decreased.
Insight / Opportunity
Testing is the moment when a consumer makes the purchase decision.
The testing experience has chronic hygienic issues because only one tester stick is displayed per colour.
Project Scope
Concept design, physical, UX / UI design, production management.
Idea
Crystallization is the way to produce a perfect quality Lipstick. It is same as the tempering skill of chocolate making.
Technology Research
Discharging technology developed for medicine production and micro manufacture. It allows the delivery of a small, fixed quantity of a temperature controlled liquid.
System Architecture
Modular system allows the use of different lipstick cartridges.
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Display - Visualise the concept and mood of the lipstick colour.
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Handle - Send a signal to discharge a melted lipstick drop.
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Dispenser - Connected with air pressure to deliver the correct amount .
User journey
Machine Design & UI Concept
I generated whimsical and interactive display ideas with various lipstick discharge animations to provide a theme to accompany each lipstick colour.
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* GUI idea sketch
Final system and structure design (3D rendering)
VR test
We used VR to test the dimension of machine and handle interaction.
The interior team share the 2D CAD data and we combined our 3D model in Unreal.
Machine Interaction
The machine contains molten lipstick 80 degrees celsius. It requires a protection window to keep the distance from user and the melted lipstick and nozzle. The information on the screen guides user to insert a plate on the right position intuitively.
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*3D design
MVP machine prototype
I managed to contract the battery manufacture factory in Korea to build the furst 12 prototypes and delivered to flagship store.
Information Screen UI & Interaction
The discharging and crystallisation process takes up to 8 seconds. Once the user pulls the handle, the user receives immediate feedback that the machine is working through the UI. The theme of the color and animation to engage the user whilst they wait.
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*UI concept design and Mock-up created by MONOSHIFT
Dispensing and Mixing Plate
User place up to 6 colours on one plate, and mix them together to find their perfect match.
